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Can Heelium Outpace Decathlon In India's Fast-Growing Activewear Segment?

India, March 27 -- When Prateek Sharma and Siddharth Jain set out to build a running shoe brand, they had no idea that their journey would take them in a completely different direction. During their e... Read More


Maharashtra Govt Scraps 6% Tax On EVs Above INR 30 Lakh

India, March 27 -- The Maharashtra government has reportedly shelved a proposal to introduce a 6% "vehicle tax" on electric vehicles (EVs) priced above INR 30 Lakh. As per news agency PTI, Maharashtr... Read More


Can Bacca Bucci Take On Puma & RedTape In India's Growing Sneaker Space?

India, March 27 -- India is the second-largest footwear manufacturer in the world, yet the mid-premium category has remained largely untapped, with mass-market brands priced below INR 1,000 and premiu... Read More


JioHotstar Crosses 100 Mn Subscriber Mark

India, March 27 -- Streaming giant JioHotstar said it has crossed the 100 Mn subscriber milestone. This comes a month after the erstwhile Disney+ Hotstar and JioCinema merged together to launch the ne... Read More


How Torque Is Disrupting India's $23 Bn Furniture Industry With Custom-Made Designs

India, March 27 -- In India, most furniture available today is mass-produced and conventional in style, which hardly justifies the country's high-margin $23 Bn market opportunity. Lack of customisatio... Read More


Can Desi Farms Outpace Amul & Mother Dairy In India's Booming Dairy Market?

India, March 27 -- India is the largest producer and consumer of milk and dairy products, with over 85% of Indian families relying on dairy as a staple. However, milk adulteration remains a widespread... Read More


BluSmart Breaks Down, Groww Eyes $200 Mn & More

India, March 27 -- How BluSmart's Closest Ally Became Its Biggest Risk When ICRA downgraded Gensol Engineering's ratings to 'Junk' earlier this month, it didn't just trigger a stock market free fall ... Read More


Can Berrylush Become The Go-To Fast Fashion Brand For India's Gen Z?

India, March 26 -- India's fashion landscape is shifting as young consumers seek trendy, high-quality clothing without paying a premium price. While luxury brands cater to a niche audience and mass-ma... Read More


How Eggoz Is Revolutionising India's $8 Bn Egg Market

India, March 26 -- Eggs have long been a staple in Indian diets, but their retail experience has remained largely unchanged - loose, unbranded, and often unhygienic. Recognising the need for a structu... Read More


How Blue Tea Is Stirring Up India's Herbal Tea Market

India, March 26 -- The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The boo... Read More